Apple iPhone sales fall Apple has reported its first fall in annual revenues in 15 years, highlighting a slowdown in the smartphone market and intensifying competition from Chinese rivals Revenue Net profit Q4 2015 $51.5bn $11.1bn Q4 2016 $46.9bn $9.0bn Q4 sales and change over same quarter 2015 iPhones 45.51 million Down 5.2% iPads 9.28 million Down 7.2% Macs 4.89 million Down 14.2% Source: Apple