Spotify face-off with Apple Music Spotify, the Swedish music streaming service and Apple Music’s biggest competitor, is on track to reach 30 million paid subscribers in the next three months. Spotify currently has over 98 million users Spotify: Launched as invitation-only service in 2008, currently has more than 28 million paying subscribers. Service available in 59 countries. Cost: €8.96-€15.25 per month ($9.99-$17) in different territories Apple Music: Debuted June 2015. Has already amassed more than 11 million* paid subscribers. Available in 113 countries. Cost: $9.99 (€8.96) per month. Family subscription $14.99 (€13.45) Spotify revenue (€ millions) Net income (€ millions) Paid subscribers (millions) -250 0 500 1,000 1,500 2,000 2009 2010 2011 2012 2013 2014 2015 -18.8 -28.5 -45.4 -83.6 -55.9 -162 12.8 73.9 0.5 187.8 3 430.3 5 747.0 6 1,082 13 1,834 28 Most streamed artist: Ed Sheeran – more than 3 billion streams to date Royalties: Spotify pays 70% of revenues to record labels and music publishers – between $0.006 and $0.0084 per stream Apple vice-president Eddie Cue † Estimate by Music Business Worldwide Sources: Spotify, Statista, Music Business Worldwide Picture: Associated Press