FIFA’s World Cup sponsors

Sponsors have the right to use FIFA trademarks in advertising and exposure in and around stadiums. More than $1.68 billion of FIFA’s revenue came from sponsorship of the 2014 World Cup
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FIFA PARTNERS 2011-14: Six partners* each paid annual average of $29.33 million

$704 million*Hyundai and Kia are counted as one partner. Sony and Emirates
terminated partnerships in November 2014
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SECOND-TIER SPONSORS

Nine sponsors each paid annual average of $19 million

$684 million
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NATIONAL SUPPORTERS

$240 million

Six Brazilian companies each paid annual average of $10 million: Apex-Brasil, Centauro, Garoto, Itaú, Liberty Seguros, and Wise Up

TOTAL $1,628 million 28% of FIFA’s 2011-14 revenue of $5,718m
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Sources: FIFA Financial Report 2014, ESP Properties, IEG

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