Top 10 most valuable brands

Apple retains top spot as the world’s most valuable brand, while Lego has taken the top podium spot from Ferrari as the world’s most powerful brand, according to consultancy Brand Finance
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Brand value (2015 – commercial value based on brand’s strength and financial data)

% change (on 2014)

Apple $128,303m 23%

Samsung $81,716m 4%

Google $76,683m 12%

Microsoft $67,060m 7%

Verizon $59,843m 12%

AT&T $58,820m 30%

Amazon $56,124m 24%

General Electric $48,019m -9%

China Mobile $47,916m 50%

Walmart $46,737m 4%
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Most powerful brands* (2015)

1 Lego

2 PWC

3 Red Bull

4 McKinsey

5 Unilever

6 L’Oreal

7 Burberry

8 Rolex

9 Ferrari

10 Nike
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*Points awarded for criteria such as familiarity, loyalty, promotion, staff satisfaction, and corporate reputation

Source: Brand Finance Global 500, 2015

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