{\rtf1\ansi\ansicpg1252\cocoartf1038\cocoasubrtf360 {\fonttbl\f0\fswiss\fcharset0 Helvetica;} {\colortbl;\red255\green255\blue255;} \paperw11900\paperh16840\margl1440\margr1440\vieww9000\viewh8400\viewkind0 \pard\tx566\tx1133\tx1700\tx2267\tx2834\tx3401\tx3968\tx4535\tx5102\tx5669\tx6236\tx6803\ql\qnatural\pardirnatural \f0\fs24 \cf0 The unstoppable rise of music streaming \ \ Music streaming - where users listen in real - time over the internet rather than buy downloads or CDs - is on the rise, with record labels enjoying a much - needed boost to flagging sales harmed by online piracy \ ----------------------------------------------------------\ U.S. MUSIC REVENUES (1st half 2014)\ \ Ringtones 1%\ \ Synchronisation royalties* 3%\ \ Downloads 41%\ \ CD/vinyl 28%\ \ Streaming 27%\ \ 1st half 2013\ \ 1st half 2014\ \ Downloads $1,541m $1,344m\ \ CD $885m $719m\ \ Streaming $673m $860m\ ---------------------------------------------------\ POPULAR PLAYERS \ \ DEEZER \ \ Launch: France, Aug 2007\ \ Catalogue: 35m songs \ \ Users: 16m (free service)\ \ 6m ($9.99 per month)\ \ SPOTIFY\ \ Launch: Sweden, Oct 2008 \ \ Catalogue: 30m songs \ \ Users: 60m (free service)\ \ \pard\tx566\tx1133\tx1700\tx2267\tx2834\tx3401\tx3968\tx4535\tx5102\tx5669\tx6236\tx6803\ql\qnatural\pardirnatural \cf0 15m ($9.99 per month)\ \ Beats Music\ \ Launch: U.S., Jan 2014\ \ Catalogue: 20m songs \ \ Users: 250,000 ($9.99)\ \ Aug 2014: Apple acquires Beats for $500m as part of $3bn deal with Beats Electronics. Likely to be bundled into iOS 8 update - available to over 500m compatible iPhones\ ----------------------------------------------\ NAYSAYERS\ \ Taylor Swift: Music should be paid for \ \ Apr 2014: Bette Midler tweets that free Pandora internet radio paid her only $114.11 for 4,175,149 plays\ \ Nov 2014: Taylor Swift removes her catalogue from Spotify objecting to listeners hearing her music for free. It remains on paid - for services like Beats\ \ 26% of fixed line internet users access pirated material \ \ *Music licensed to movies, TV shows, advertisement, video games, etc. \ \ Plays advertisements \ --------------------------------------------\ Sources: RIAA, KPCB, IFPI, wire agencies \ \ Picture: Associated Press\ \ words 235}