Apple Watch excites advertisers At the Consumer Electronics Show in Las Vegas, marketing firm TapSense shows how businesses could attract customers via the Apple Watch 1 Wearer taps smartwatch screen to launch coffee shopÕs free app 2 App can display business-themed interfaces such as watch face Nearest Starbar: 726m 3 Force Touch display allows user to press to reveal context menuÉ Coffee Tea Coupon 4 É which shows up to four options, such as map to nearest store 10:22 ETA 10:10 Clear Start Sources: TapSense, Apple, wire agencies