{\rtf1\ansi\ansicpg1252\cocoartf1038\cocoasubrtf360
{\fonttbl\f0\fswiss\fcharset0 Helvetica;}
{\colortbl;\red255\green255\blue255;}
\paperw11900\paperh16840\margl1440\margr1440\vieww9000\viewh8400\viewkind0
\pard\tx566\tx1133\tx1700\tx2267\tx2834\tx3401\tx3968\tx4535\tx5102\tx5669\tx6236\tx6803\ql\qnatural\pardirnatural

\f0\fs24 \cf0 India's cab startups fight for market share \
\
Startups offering low - cost vehicle rentals or car - sharing schemes are using smartphone apps in a battle for India's $9 - billion taxi market.  The taxi app sector is forecast to grow at 15 - 20% a year.  \
------------------------------------\
Zoomcar: 18 - month old self - drive car rental company founded by two U.S. expatriates - David Back and Greg Moran.  Bangalore - based startup has fleet of 250 vehicles that can be booked via website or smartphone app. Company has raised US $11 million and plans as many as 2,000 cars by end of 2015.  \
\
Operates in Bangalore, Pune and Delhi.  Cars include electric Mahindra Reva e2o hatchback for 45 rupees per hour - $0.73 \
-----------------------------------\
Myles: Year - old partnership between Tata Motors and Carzonrent.  Rents 200 Nano Twist self - drive cars in Delhi National Capital Region (NCR) for 99 rupees per hour - $1.60\
\
MiCar: Launched June 2014 with fleet of 50 cars at five locations in Delhi NCR region.  MiCar rents Volkswagen Polo hatchback for 85 rupees per hour - $1.37\
------------------------------------\
UberGo: Launched in November, claiming to be "cheapest ride in town." Charges minimum fare of 40 rupees - $0.64.  Offering free fares to build brand awareness.  Main competitors are Ola (launched 2010) and TaxiForSure (2011)\
\
Folksvagn:  Carpooling app, launched in 2012 by Sameer Khanna, has 15,000 registered members in Delhi NCR. Rates are 3.5 rupees/km - $0.06, of which 3 rupees go to driver and remainder to Folksvagn.  Offers woman - only carpool groups \
\
Costs compared (7km journey in Delhi)\
\
$0.40 Folksvagn (24.5 rupees)\
\
$1.05 Auto rickshaw (85 rupees)\
\
Taxi (109 rupees) $1.76\
----------------------------------------------\
Source: Bloomberg, Times of India, Valoriser Consultants\
\
words 308 \
}