Netflix global expansion

Just months after pushing further into Europe, Netflix says it will launch its video streaming service in Australia and New Zealand in 2015
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GLOBAL REACH

2010: Rolls out video streaming service in Canada 1

1997: Netflix begins DVD-by- mail rental service from Los Gatos, California

2007: Introduces streaming video service via Internet

2012-2014: Streaming video launches in Europe – beginning with UK and Ireland 3

Mar 2015: Service to launch in Australia and New Zealand 4

2011: Expands video streaming to South America, bar Cuba 2

53m subscribers worldwide

58 countries receive Netflix

Currently available in: U.S., Canada, Latin America/Caribbean (43 countries), U.K., Ireland, Denmark, Finland, Norway, Sweden, Netherlands, France, Germany, Austria, Belgium, Luxembourg, Switzerland
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NETFLIX SHARE PRICE

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

100

200

300

400

$500

2000: Blockbuster rejects offer to buy Netflix for $50m

May 29, 2002, IPO: $15.00

35% U.S. internet traffic caused by Netflix

Netflix will stream new Marvel superhero TV shows, starting 2015

2010: Global expansion begins 1

2010: Blockbuster goes bust 2 3

Nov 20, 2014 close: $368.14 (up 4,786%)

2014: European service grows to include 13 nations 4
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Sources: Netflix, Adweek, Yahoo! Finance, Marvel, Sandvine, wire agencies

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