October 14, 2003. Copyright, 2003, Graphic News. All rights reserved

BMW 5: Will high-tech appeal cancel out styling worries?

By Neil Winton

LONDON, October 14, Graphic News:  BMW is betting that high technology in its new 5 series car will be the key to staying ahead of the competition and negate doubts generated by its controversial styling.

BMW had a problem most manufacturers could only imagine: to replace and improve on the 5 series mid-size luxury car, lauded almost unanimously across the world as the best in its class for looks, quality, and driveability.

BMWÕs answer: new technology and plenty of it.

The new 5 series, on sale now across Europe and the United States, introduces four new high technology systems, which enhance safety and make the car easier to operate.

1. Active Steering Ð computerised steering offers drivers extra assistance; makes parking easier, high speed driving crisper.

2. Dynamic Drive Ð stiffens the suspension to control body roll while cornering.

3. Head Up Display (HUD) Ð projects crucial data like speed and directions on to a virtual screen.

4. Adaptive Headlights Ð headlights swivel up to 15 degrees as steering turns to illuminate more of the road ahead.

The Active Steering system uses electric motors at low speeds so that only a small effort is required for parking. Just three quarters of a turn moves the front wheels from centre to full lock. Unassisted, this would take one and a quarter turns. Active Steering means there is no need to cross hands or shuffle the wheel during parking. At higher speeds, the steering becomes progressively more direct, enhancing smooth and precise handling.

Dynamic Drive uses anti-roll bars to minimise sway in bends. HUD embraces fighter jet technology to project virtual information about two metres in front of the driverÕs field of vision so that vital data can be seen while maintaining a view of the road ahead. Adaptive Headlights not only swivel as the front wheels turn; if combined with satellite navigation, the system spreads the headlight beam to light up approaching crossroads and junctions.

If thatÕs not enough new technology, the 5 series has tyre puncture warning, and run-flat tyres which can travel at up to 50mph (80km/h) for 90 miles (145km).

The 5 is bigger than its predecessor, but weighs less, thanks to lightweight construction including an all-aluminium chassis and suspension.

The new 5 has not received unanimous compliments. The complicated body design, with styling cues inherited from the controversial top-of-the-range 7 series and Z4 roadster, has generated arguments, with some critics saying it is ugly and could repel potential buyers. BMW says the 5 is distinctive and individual. The company rejects what it calls the ÒRussian dollÓ school of design, where cars from a manufacturerÕs range look as though they come from the same mould.

Competition Ð Mercedes E class, Audi A6, Lexus GS 300, Jaguar S type.

Verdict Ð technological tour de force, but styling might scare off buyers.
/ENDS